Merced County Office of Education

Advanced Marketing-Lisa Escobedo

  Advanced Marketing


Teacher:  Lisa Benson
(209) 325-2000

Class Description
College Credit is Available
Prerequisite: Marketing Foundations-Community Classroom, Marketing Foundations, or Sports and Entertainment Marketing.

Individualized advanced study in marketing concepts, procedures and applications. Students complete an internship in the areas of retail merchandising, restaurant and foods or distribution. Competencies of skills are developed through project based learning in the fields of entrepreneurship, promotion and/or advertising. Students will also build on their existing employability portfolio. Emphasis is placed on leadership skills and active participation in DECA is encouraged.

Teacher Information


Ms. Benson is the ROP Marketing Instructor at Merced High School. She also has students from LeGrand High. She brings 16 years experience from the retail/food industry. She is a college graduate of CSUS, Sacramento, majoring in Vocational Education. Ms. Benson is also an advisor for DECA which is a student organization for marketing students. She enjoys reading and listening to music and is also an avid sports fan of Nascar and football. The most favorite thing to do is being a mother to her three kids!

Mission Statement

My mission as an Instructor is to equip my students with the knowledge and skills to obtain a reasonable and respectable job. I want to help guide my students into becoming productive citizens of this diverse society.

Class Resources
Advanced Marketing Brochure
College Articulation Information ‚Äč