Merced County Office of Education


 Sports and Entertainment Marketing


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Teacher: Elaine Post
Phone: (209) 325-1200


Class Description

This course will help students develop a thorough understanding of marketing concepts and theories that apply to sports and entertainment. The sports segment will include collegiate, professional and amateur sports. The entertainment segment will include television, movies, theater and music. Students will develop skills in the areas of target marketing, merchandising, advertising, public relations/publicity, event marketing, sponsorship and career opportunities as they relate to the sports and entertainment industry. The exercises, case problems and activities for this course are designed to reflect true situations as the sports and entertainment field has a major influence on the social and economic impact on our economy. Students will complete a career portfolio to prepare for entry into the job market with a competitive edge.  Emphasis is placed on leadership skills and active participation in DECA is encouraged.

This course satifies an A-G (G) elective credit.

Teacher Information


Elaine Post comes to Atwater High School with more than 25 years of experience in marketing. From a journalist, to a public information officer, to economic and redevelopment director, she has worked in the Merced County area successfully promoting the public, education, government, cities, and land. Elaine has a Bachelor of Science from the University of Phoenix with support classes from Merced College and Sacramento State.
Mission Statement

I believe we are here to serve one another. Therefore I strive to serve my students with enthusiasm, motivation and sincerity. I believe learning is life-long, therefore I will strive to remain cutting edge and pledge to adapt curriculum to reflect today's marketplace and technologies. I believe it takes a community to raise a child. Therefore I will continue to reach out to the business community to encourage their participation as community classrooms, speakers, mentors, and supporters of our marketing program.

Class Resources
Sports and Entertainment Marketing Brochure